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[hɑ:d'sel]
разговорное выражение
усиленная реклама (товара)
навязывание (товара потребителю)
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell.
The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.